Electric Boat's latest ad campaign, launched in June 2005, draws attention to the stealth mission capabilities of U.S. Navy submarines. With the tagline "Nothing's as powerful as stealth," the ads depict various examples of situations where submarines can and do provide critical mission support without compromising their strategic positions.

Submarines have always been stealthy warfighting platforms, but Electric Boat continues to advance the science of stealth by making them quieter and more capable than ever before. In addition to deep-ocean dominance, today's submarines can bring the battle to the near-shore regions of the world as well, making their continuing contributions to the U.S. Navy absolutely vital.

The scenarios depicted in these three ads only scratch the surface of what the Navy's submarines can do. As one of the new ads says, "In a world where the stakes have never been higher, today's U.S. Navy submarines are the quiet force behind more far-reaching covert operations than ever."

The campaign was developed by Mintz & Hoke of Avon, Conn.

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